EMPOWER | ENRICH
K Raheja Corp believes Corporate Social Responsibility (CSR) is a very important undertaking and plays a significant role in its business practices. The Group integrates social, environmental and ethical principles into its core offerings, ensuring long-term value for stake-holders. With diversified business offerings, the Company positively impacts lives of a large number of Indians on a daily basis, and its CSR extends further, keeping disadvantaged communities in focus. The CSR programs endeavor to be relevant to the communities it operates in and is implemented in partnership with relevant NGO’s, Governments and other stakeholders.
Worker Welfare, Education, Skill Development, Healthcare and Training are broadly the key focus areas that we work in, though not restricted to.
Through its initiatives, K Raheja Corp endeavors to make a difference across multiple society-impacting areas.
A K Raheja Corp initiative that empowers marginalized children with a better future, through quality education
Teaching Tree is a K Raheja Corp initiative founded on the premise that education is an investment and serves as the most powerful weapon that can transform our world for the better. As the name suggests, the initiative aims at providing quality education to children of daily wage earners belonging to very low-income groups, to lead a meaningful and dignified life in the future. The initiative was launched with a credible partner NGO – Teach For India; and over a period of time, has expanded to include ore NGO’s who have undertaken noteworthy contribution in the field of education.
Along with the NGO partners, K Raheja Corp empowers the teachers of these schools with better training and exposure to technology. The teachers in turn have an improved impact on the children. Mindspace also galvanizes non-monetary support of employees as well as clients comprising large MNC’s. Through initiatives like the book collection drive, old computer collection drives and art exhibitions where the kids display their innate talent in the space of art within Mindspace. Employees have pledged their time to teach these children in their school. Mindspace, with its strong financial resources along with Teaching Tree’s commitment to this initiative, has achieved noteworthy success by impacting the lives of thousands of children and the Company remains committed to growing these numbers.
Key annual initiatives include: Book Donation Drive | Employee Volunteering activity | Teaching Tree Carnival and more…
Year 2016: Kick-starting its very first community–engagement initiative for Teaching Tree was the Book Donation Drive. From previously-read story books to notebooks, this drive welcomed books of all kinds for these young impressionable minds. To ensure responsiveness to the initiative, the children were given an opportunity to address the audience at Mindspace through an extremely heart-warming letter, giving the audience a peek into their lives, their needs, and their requirements, along with the support they need. To ensure ease of purchase of books, Group Company, Crossword Bookstores associated with the event and were present on-ground, offering books at a discounted rate to those who wished to buy fresh books for these discerning students. Employees of K Raheja Corp and our Clients at Mindspace, opened their hearts and shared books.
Year 2017: The outstanding response during the first leg of Teaching Tree’s - Book Donation Drive, encouraged Mindspace to host it once again in June 2017. The collection drive which opened itself to already read books, new story books and notebooks was a community engagement program which saw participation from Clients working out of the Mindspace Business Park as well as employees of K Raheja Corp. Books collected were handed over to the NGO Teach for India, who utilized them to set up new libraries and re-furbish old ones in schools that need the assistance.
A live tree shaped book-rack replicating the Teaching Tree symbol in full bloom with the collected books was unveiled in the presence of talented actress Bhanu Sri. For the children, it was a pleasure to receive a mix of interesting books and they were especially excited about the story books. The two week drive saw whole-hearted support from the people of Hyderabad and the employees of Mindspace Business Park.
Employees are encouraged to volunteer with the students. They can teach, sing, dance, help them with a difficult subject or simply sit and engage with them in an interesting conversation. The employees have come forward to dedicatedly give time to teach these kids at their respective schools, guiding and mentoring them towards a meaningful life.
The huge participation of employees in this CSR initiative is driven by the unique HR policy of K Raheja Corp that actually pays employees who dedicate a few hours of their official work time.
The Teaching Tree Carnival is an annual affaire, and yet another extension of K Raheja Corp’s CSR initiative ‘Teaching Tree’. The Carnival, which has already seen 2 successful legs, is one of the most looked forward to event by students and employees of the business park.
The first quarter of the calendar year, sees the Central Recreation Garden of Mindspace at Madhapur (Hyderabad) convert itself into a Carnival in the true sense. A stunning display of handmade artifacts, both craft & art, created by the students don the garden. A delightful display charms the 80,000+ employees of Mindspace and the public. The Carnival symbolizes new beginnings for marginalized students, giving them a chance to showcase their innate talent, which very often goes unnoticed because of their impoverished circumstances. This Carnival served as an eye-opener to other corporates to lend their unflinching support for deserving students.
K Raheja Corp in partnership with Telangana State Industrial Infrastructure Corporation and the Greater Hyderabad Municipal Corporation has committed to transform Hyderabad’s iconic Durgam Cheruvu Lake. With this initiative, K Raheja Corp has come forward to create a more equitable environment, through a phase–wise plan to revamp the Lake. With the endeavour to provide the Hi-Tech City a meaningful waterfront environment, this development is conceived as value addition to the lake and its surroundings along with the social uplift and urban rejuvenation.
It has been created keeping in mind the objectives as under:
Capitalizing on the existing green and bluescapes, flora and fauna, and the ancient rock formations; the lake will be transformed into a space that offers facilities for health and fitness, entertainment, adventure activities, and restoration of scenic beauty.
Work on ground has begun in May 2017, with a phase- wise plan and effective deadlines.
Medical care facilities and a mobile crèche with requisite facilities are provided at all construction sites for the workers. The education of workers’ kids along with their health, sanitation and a meal, are all taken care of by the K Raheja Corp.
K Raheja Corp, in their constant endeavour to enhance the lives of people, has collaborated with Mumbai Mobile Creches (MMC) to run three day care centres at the Group’s construction sites in Airoli, Juinagar, and Chandivali. MMC is a 45-year-old not for profit that runs a day care centre at the construction sites to provide a secure and healthy environment to the children of site-workers. MMC also encourages parents to enroll their children in school for education. To support this noble cause, K Raheja Corp has been supporting MMC by providing infrastructure as well as the operation cost for all three centres. This initiative benefits around 150 students and their parents.
This cause has exposed the children of the site-workers to a plethora of opportunities enabling them to be on par with the privileged. Moreover, MMC has enabled house-wives to step out and take jobs and support their families without worrying about leaving their children in an unsecure environment. To further ease the mothers’ apprehensions, K Raheja Corp has ensured that the center is built adjacent to the construction site so they can visit their children or breastfeed the infants.
The Mumbai Mobile Creches project has been well appreciated by the parents and their offspring as well as the site supervisors who can see a perceptible change in the workers’ productivity owing to the increased contentment of being close to their children.
Women are the largest untapped reservoir of talent in the world – Hillary Clinton
And at K Raheja Corp, through our training and skilling programs, we focus a large part of our energies on the ladies, from the marginalized communities. With the endeavor to make them self-supported and independent, we undertake workshops in areas which allow them an entry into the organized workforce.
Apparel training center, Andhra Pradesh
A K Raheja Corp initiative, this center trains women from remote villages in various skills complementing the apparel industry. These empower them to become financially independent and have a secure life in the future. A holistic training center with qualified faculties make for a comprehensive 45 days training program, followed by a 15 days on the job training, post placements. Focusing on the heavy demand from the apparel industry in the Hindupur area, where the skilling center is set up, training is focused on the same. An in-depth and intensive training program covers the following:
On completion of successful training, assessment is conducted basis learning outcome which are graded. On successful completion each trainee is given a course completion certificate which enables them to get employed, through campus recruitments which allow them to become part of the larger organized workforce. It also allows them to avail of loan for self-employment set up.
Women Skill Training Program in partnership with NGO – Save the Children
In continuing our commitment to improve lives of the women-force, K Raheja Corp has joined hands with NGO Save The Children to provide training and skill support to young disadvantaged women from the Navi Mumbai area, Mumbai Metropolitan Region. The project aims to impart life skills and employability, while bringing a shift from vulnerability to empowerment.
The project has seen the setting up of a skill training center in Sanpada village of Navi Mumbai area. Extensive mobilization exercises in the nearby slum areas leads to identifying women who are both in need and committed and want to bring a positive change in their lives. The program addressing requirements in facility management and beauty and wellness, is seeing successful performers emerge and being placed in reputed organizations, drawing starting salaries from Rs. 10000 upwards. For these women, who didn’t ever envisage a life beyond that of a house-help, their entry into the organized sector is empowering for their own selves, along with being a huge support to their families.
And we make the start here through nutrition programs for children from NGO Save The Children. The Company supports the nutrition-needs of differently abled students from the Special Care Center at their premises in Bandra Kurla Complex, Mumbai. The Special Care Centre is a school for the hearing impaired and intellectually disabled children. These children come from one of the most underprivileged and vulnerable areas of Mumbai and nothing brings bigger joy than to see their happy faces, after a satisfying meal!